Direct Investments

NORD Holding supports RUF-Betten with the acquisition of online brand BRUNO


The RUF Group, based in Rastatt, Germany, which has been held by NORD Holding since 2016, the market leader in the stationary B2B segment for premium upholstered and box spring beds and innovative sleep systems, has acquired the online box spring bed brand BRUNO Interior GmbH as part of its continued growth strategy.

BRUNO Interior GmbH, based in Berlin, is a pure online brand which sells its high-quality designer box spring beds and sofa beds nationally and internationally. The founders and managing partners are staying on board after the acquisition by the RUF Group to support the existing management team with their online expertise. Dr Felix Baer is also joining the RUF Group Management Board.

“We are delighted to have found an ideal addition to our successful portfolio company, the RUF Group, in BRUNO, which will align with, expand and promote the growth strategy that we have been embarking upon in recent years, and which will bring additional expertise to the group with regard to digitisation,” says Ronald Grott, Member of the Executive Board of NORD Holding.


Heiner Goossens, spokesman of the RUF Group Management Board: “BRUNO has established itself as a start-up company within a short period and built a very successful foundation with high growth potential. BRUNO as a brand will continue to operate entirely independently in the market. We are gaining skills to help us confront digitisation, which will benefit future omni-channel strategies with our stationary partners.”

Dr Felix Baer, Managing Director of BRUNO Interior GmbH adds: “The RUF Group is an outstanding model for successful and sustainable stationary brand and product performance. As a pure online brand, we will be an excellent addition to the group and will continue to follow our own path with independent concepts. At the same time, we will be able to leverage important operational synergy effects from within the expanded group, for example in procurement.”

The transaction was accompanied by Ronald Grott and Martin Scheffler from NORD Holding.

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With more than 50 years of history and over € 2.0 billion Assets under Management, NORD Holding is one of the leading Private Equity Asset Managers in Germany with a focus on direct and fund investments.

The direct investment division of NORD Holding focuses on structuring and financing company successions, acquiring parts of larger groups/subsidiaries as well as on expansion financing of medium-sized companies. In contrast to most other financial investors, who only manage closed-end funds, NORD Holding acts as a so-called "evergreen fund", thereby investing from its own balance sheet with no maturity restrictions.

Currently, NH has interests in more than 15 companies in the DACH region. The fund investment division targets the small-cap segment of the European private equity market through primaries, secondaries and co-investments. NORD Holding has a strong focus on emerging buyout managers, hands-on investment strategies and regularly acts as an anchor investor. The division manages € 1.5 billion and ranks among the top decile fund investment groups in Europe.

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NORD Holding
Unternehmensbeteiligungsgesellschaft mbH
Walderseestraße 23
30177 Hannover