NORD Holding creates Multi-Public-Cloud-Group by investment in Cloudwürdig, Innovations ON and


NORD Holding's investment marks the establishment of a 100 % public cloud focused platform for cloud transformation services as well as "managed public cloud" services.

NORD Holding acquires the majority of the three public cloud service providers Cloudwürdig, Innovations On and In addition, the investment into another founding member of the platform is about to be finalized and expected to close within the next eight weeks. The management teams will reinvest significant equity stakes and remain in leadership positions within the newly formed group under the leadership of experienced industry executive Oliver Schallhorn.

The platform addresses the rapidly growing market for cloud managed service solutions and focuses primarily on midmarket as well as enterprise customers. The cloud-native founding members combine expertise in all relevant hyperscalers such as Amazon Web Services (Innovations ON as AWS Advanced Consulting Partner), Google Cloud (Cloudwürdig as Google Cloud Premier Partner) and Microsoft Azure (competence will be established shortly). On the one hand, the current solutions portfolio, consisting of cloud managed services, cloud consulting, cloud-native application development as well as work transformation, will be significantly expanded organically. On the other hand, the newly founded group will serves as an ideal platform to pursue an active acquisition strategy of selected cloud vendors and solutions.

"Public cloud technologies are an increasingly important component of the digitization strategy of medium-sized and enterprise customers. We are convinced that a clear focus on multi-public cloud anticipates customer demand. We look forward to expanding the Group's portfolio of services and thereby capitalise on the massive market potential offered by accelerating cloud adoption," says Andreas Bösenberg, Managing Director of NORD Holding.

Oliver Schallhorn, co-founder of Innovations ON: "Public cloud is not only on the rise in the IT industry, it rather is the foundation and key driver for all future IT infrastructures and solutions for our customers. Through the joint positioning under the umbrella of NORD Holding, we can provide our customers tailor-made public cloud solutions for their specific requirements at all times by being a multi-cloud provider."

"By building up a unique public cloud group, we are pursuing the goal, with the support of NORD Holding, of becoming one of the most relevant public cloud service providers in the DACH-region within a few years. Our 100% focus on multi-public cloud serves as the basis for the swift and efficient digitization of our customers," says Cloudwürdig founder Florian Holz.

This transaction was executed by NORD Holding’s Software & Technology team, highlighting NORD Holding’s sector expertise in IT Services and adjacent technologies.

On behalf of NORD Holding, this transaction was accompanied by Andreas Bösenberg, Moritz Merkert and Christoph Grunewald and Konstantin Wilckens.

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About Cloudwürdig GmbH

Cloudwürdig GmbH supports companies and institutions in the application of innovative technologies for a modern way of working and digital infrastructure based on Google Cloud. From two locations (Magstadt near Stuttgart and Berlin), Cloudwürdig serves customers in a variety of industries and sizes, such as retail, industrials, education and healthcare. Active since 2008, the team of more than 30 digitization experts, Google Cloud architects and trainers has one of the longest track records in effectively deploying Google Cloud technologies for enterprises in the DACH region. Cloudwürdig is led by Benny Woletz.

For further information, see:

About Innovations ON GmbH

With currently 30 public cloud experts, Innovations ON GmbH supports customers in German-speaking SMEs on their journey into the cloud and in the subsequent operation of their infrastructure. As a service provider with a focus on cloud migration, managed services, and cloud solutions, Innovations ON has achieved AWS Advanced Consulting Partner status. The IT service provider is ISO 27001, 9001, and 14001 certified. The company, which was founded at the end of 2018, is led by Tom Simon and Dagmar Ziegler. The company is headquartered in Ulm and has additional locations in Munich, Frankfurt am Main, Cologne and Stuttgart.

For further information, see:

About GmbH GmbH is a specialist for cloud-native app and software development. Founded and managed by Niklas Mengele and Henry Burkert, the company supports its customers with the objective of solving complex problems through customized software applications.

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About NORD Holding

With a more than 50-year history and assets under management of € 2.5 billion NORD Holding is one of the leading private equity asset management companies in Germany. Our business consists of the Direct Investments and the Fund Investments divisions.

The main focus of the Direct Investments business is on structuring and financing of company succession models, the takeover of group departments / subsidiaries as well as expansion financing for medium-sized companies. In contrast to most other financial investors who only manage funds for a limited period, NORD Holding acts as a so-called "Evergreen Fund" without a time limit and invests from its own balance sheet. The company is currently invested in more than 15 companies in Germany and other German-speaking countries.

The Fund Investments division targets the small-cap segment of the European private equity market and focuses on primaries, secondaries and co-investments. NORD Holding concentrates strongly on buyout managers newly established on the market, operational investment strategies and regularly acts as an anchor investor.

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NORD Holding
Unternehmensbeteiligungsgesellschaft mbH
Walderseestraße 23
30177 Hannover