NORD Holding acquires a stake in ABJ alive GmbH ("ABJ"), a leading contract manufacturer (CDMO) of natural nutritional supplements


NORD Holding acquires a stake in ABJ alive GmbH, based in Creußen, as part of an owner buy-out. Founder Anna-Bettina Jürges will retain a stake in the company and will support the company's development from the advisory board in the future. Together with ABJ, NORD Holding is planning a European growth strategy in the area of contract manufacturing for premium nutritional supplements.

ABJ is a leading contract manufacturer and development partner (CDMO) for fast-growing and innovative companies in the field of natural food supplements. The product focus lies on hard capsules and the filling of solid dosage forms (soft gel capsules, fruit gums, loose powder and granulate). The company is a quality provider of complex formulations of herbal and probiotic raw materials and thus occupies a leading position in a rapidly growing market segment. In the future, ABJ will continue its growth in particular by expanding its capacity and extending its range of products and services.

"We are very pleased about the new partnership with ABJ. We are convinced that ABJ is ideally positioned to participate in the strong market growth for natural nutritional supplements in the future thanks to its unrestricted focus on natural ingredients and highest quality standards. As NORD Holding, we are looking forward to supporting the next growth phase to develop the company into a European platform," says André Seidel, Partner at NORD Holding. 

Anna-Bettina Jürges, founder of ABJ, comments: "We are delighted to have found an entrepreneurial and responsible partner in NORD Holding to realize our growth ambitions. We have big plans and are convinced that jointly with NORD Holding we will realize ABJ's extensive potential in the sustainably growing market for natural food supplements in the best possible way."

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The investment was carried out by the NORD Holding Healthcare team at the beginning of February 2024 and underlines the sector expertise in healthcare and B2B contract manufacturing, following the realization of an investment in this segment with the successful exit of hg medical in 2023. The transaction was supported by André Seidel, David Wössner, Moritz Stolp and Kim Steinbart on behalf of NORD Holding.

About ABJ

Since its foundation by Anna-Bettina Jürges in 2010, ABJ has established itself as a leading contract manufacturer and development partner (CDMO) for natural, plant-based and probiotic food supplements. With an unrestricted focus on quality and service, ABJ today guarantees its customers a wide range of services with short delivery times and high flexibility in batch sizes. Its main customers are fast-growing online brands in the field of natural food supplements. The company has a production site in Creußen and employs around 60 people.

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With over 50 years of history and assets under management totaling € 3.0 billion, NORD Holding is one of the leading private equity and asset management companies in Germany. The focus is on the business areas of direct investments and fund investments.

The direct business focuses on the structuring and financing of corporate succession models, the acquisition of parts of groups/subsidiaries and the expansion financing of medium-sized companies. In contrast to most other financial investors, who only manage temporary funds, NORD Holding acts as a so-called "evergreen fund" with no time limit and invests from its own balance sheet.

The company is currently invested in over 16 companies in Germany and other German-speaking countries. The Fund Investments division targets the micro and small cap segment of mid-cap orientated private equity funds in Europe. The focus here is on primary, secondary and co-investments. NORD Holding concentrates strongly on buyout managers newly established on the market, operational investment strategies and regularly acts as an anchor investor.

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NORD Holding
Unternehmensbeteiligungsgesellschaft mbH
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