BestFit is a leading provider in the premium discount fitness segment in Germany. The group was formed in 2020 by the merger of Jumpers Fitness and Ai Fitness. BestFit currently operates 64 studios with well over 210,000 members, mainly in southern and western Germany, and employs approximately 1000 people. In addition to state-of-the-art equipment in central locations, both brands offer their members a familiar and pleasant training atmosphere.
Market & Drivers
The Premium Discount Fitness segment, in which members receive a comprehensive range of products at attractive price points, is experiencing the strongest growth rates within the German fitness market. The increasing importance of a healthy and conscious lifestyle supports the growing customer demand and offers further potential for the largest regional fitness market in Europe.
NORD Holding’s Participation
NORD Holding has been supporting the Jumpers Group, founded in 2008, since 2013 on its way to becoming a leading provider in the premium discount fitness segment in southern Germany. Based on a proven concept with a convincing price/performance ratio and modern locations the number of studios has increased from 10 to currently 36 and the number of members from approx. 20,000 to almost 90,000 since NORD Holding's entry into the market. Through the merger with Ai Fitness, founded in 2003, NORD Holding is initiating the next phase of growth which now focuses primarily on inorganic growth.
Efficient, cooperative and profitable - these characteristics fully describe my cooperation with NORD Holding. Even before we joined forces, during the negotiations in 2012, I was convinced by the professional and human approach of NORD Holding. As managing partner I enjoy complete freedom of action in the operational business and can play a decisive role in the roll-out of our successful discount platform. We receive conceptual and business management support from NORD Holding to establish new structures within the company and can also draw on an extensive and professional network. A strong team for the future!