BestFit Group grows to over 100 locations
As of August 2023, the BestFit Group will have 106 fitness studios under its roof: With the acquisition of all 11 locations of the premium value chain Fivestar Fitness, the BestFit Group will already fulfil the expansion target of 100 fitness studios set for 2023 ahead of schedule. Thus, the BestFit Group remains the fastest growing fitness chain in Germany and reaches another milestone with more than 350,000 members.
Rosenheim, 20. Juni 2023 – With 95 studios to date, over 300,000 members and around 1,400 employees, the BestFit Group is one of the largest fitness operators in Germany: with its established brands Ai Fitness and jumpers fitness, the BestFit Group is positioned in the rapidly growing premium value segment.
The acquisition of all 11 locations of Fivestar Fitness is another step in the expansion strategy of the BestFit Group. With the regional distribution of Fivestar Fitness, the BestFit Group is both expanding its core areas but also extending its local presence in new cities. The Fivestar Fitness locations will continue to operate under the Ai Fitness brand.
"Fivestar was one of our absolute focus projects, because with a good 50,000 members and high profitability, the group perfectly complements our growth strategy," says Stephan Schulan, CEO and shareholder of BestFit Group.
Already at the time of the merger of Ai Fitness and jumpers fitness in October 2020, the BestFit Group, which was founded at the same time, recorded the strongest growth rates within the German fitness market. Through targeted acquisitions of individual locations in North Rhine-Westphalia, Hesse and Baden-Württemberg, the BestFit Group has already grown by 23 clubs since summer 2022, which are also managed under the Ai Fitness and jumpers fitness brands.
"We are very happy about the development of the BestFit Group since the merger of jumpers fitness with Ai Fitness in 2020. The industry has gone through an intense crisis during the pandemic. However, the fitness trend and especially the premium value segment remain highly attractive. The BestFit Group was able to achieve strong business development organically after the Covid crisis and also benefit from the significant consolidation potential in the German market. We will continue to use this momentum and further expand our excellent market positioning in the premium value segment," explains Maximilian Frey, Principal at NORD Holding.
Despite reaching over 100 clubs, BestFit is still aiming for further growth. "We have a strong partner for growth in our investor NORD Holding and are currently holding intensive talks with numerous individual and chain operators. We will definitely continue our growth and plan to add more locations to the BestFit Group by the end of 2023," explains Stephan Schulan.
On the part of NORD Holding, the transaction was implemented by Maximilian Frey and Moritz Stolp.
About BestFit Group
With 106 studios and around 350,000 members, the BestFit Group is one of the most successful and fastest growing fitness groups on the German market. The BestFit Group emerged in 2020 from the merger of jumpers fitness and Ai Fitness and is now one of the largest fitness chains in the growing premium value segment in Germany. Thanks to the participation of the equity investor NORD Holding from Hanover, it has been possible to implement an ambitious growth course in the German-speaking region in recent years. The brands of the BestFit Group jumpers fitness and Ai Fitness present themselves with an excellent price-performance ratio, state-of-the-art equipment and a diverse and innovative fitness offering. The focus is always on a premium feeling at the best price.
With over 50 years of history and assets under management of € 3.0 billion, NORD Holding is one of the leading private equity and asset management companies in Germany. The focus is on the business areas of direct investments and fund investments.
The focus of the direct business lies in the structuring and financing of corporate succession models, in the takeover of group parts/subsidiaries and in the expansion financing of medium-sized companies. In contrast to most other financial investors, who only manage funds with a limited term, NORD Holding acts as a so-called "evergreen fund" without a limited term and invests from its own balance sheet. The company is currently involved in more than 15 companies in Germany and other German-speaking countries.
The Fund Investments division targets the micro and small cap segment of medium-sized European private equity funds. The focus here is on primary, secondary and co-investments. NORD Holding concentrates strongly on buyout managers newly established on the market, operational investment strategies and also regularly acts as an anchor investor.