Direct Investments

NORD Holding expands Public Cloud Group with acquisition of LNW-Soft


Following the recently completed acquisition of Miracle Mill AG, the Public Cloud Group (PCG) is continuing its expansion strategy. By acquiring LNW-Soft, PCG further completes its portfolio offering in the strategic area of SAP cloud infrastructure services.

"The surging demand of public cloud infrastructure solutions for the SAP environment of upper midmarket and enterprise customers represents a massive market potential. With LNW-Soft as part of PCG, we continue to strategically position ourselves and accompany customers in their transformation through a comprehensive public cloud concept. We are very pleased that Lénárd Buday and his team are joining PCG as they are a hidden champion in the SAP environment," says Christoph Grunewald, Investment Manager of NORD Holding.

The new capabilities of LNW-Soft enable PCG to support customers in the transition from grown, highly complex SAP landscapes to a lean, agile and future-proof cloud infrastructure. Founder Lénárd Buday and second managing director Raphael Schiller will remain with the company in executive positions and will continue to shape the growth with the more than 20 employees.

PCG supports customers in their digital transformation with a 100% focus on public cloud technologies. With the acquisition of LNW-Soft, the Public Cloud Group has completed the next building block towards becoming an end-to-end multi-public cloud service partner. PCG, now more than 300 experts, not only supports diverse customers and industry leaders in the planning and execution of cloud projects, but also accompanies them in the long-term with managed cloud operations and services.

Buday explains, "We are very excited to become part of the 'PCG' growth story. By joining PCG, we are bundling competencies, expanding our portfolio offering with managed services to further tap market potential. Both our customers and our team will benefit from this."

The investment was carried out by the Software & IT Services team of NORD Holding and underlines the sector competence in IT services.

On behalf of NORD Holding, the transaction was executed by Andreas Bösenberg, Christoph Grunewald and Dominik Bronstering.


About LNW-Soft

LNW-Soft GmbH is a German software and consulting company specialized in SAP and infrastructure automation with headquarters near Munich. As an SAP Gold Partner and one of the largest Microsoft partners from SAP on Azure in Europe, LNW-Soft's expertise has been proven by more than 4,000 successfully migrated SAP systems.

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About Public Cloud Group

The Public Cloud Group (PCG) enables companies in their digital transformation by leveraging public cloud solutions. As an experienced partner of all relevant Hyperscaler (Amazon Web Services AWS, Google Cloud and Microsoft Azure), PCG holds the highest awards of the respective providers and advises its customers independently. The group combines the public cloud service providers Cloudwürdig GmbH, Innovations ON GmbH, GmbH, LNW-Soft GmbH, Miracle Mill AG and SWITCOM GmbH, thus bundling the expertise of around 300 employees at fourteen locations. The company headquarters is located in Ulm since July 2022.

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With over 50 years of history and assets under management of € 2.5 billion, NORD Holding is one of the leading private equity asset management companies in Germany. The focus is on the business areas of direct investments and fund of funds investments.

The focus of the direct business is on the structuring and financing of corporate succession models, the acquisition of group divisions/subsidiaries and the expansion financing of medium-sized companies. In contrast to most other financial investors, which only manage funds with a limited term, NORD Holding acts as a so-called "evergreen fund" with no term restrictions and invests from its own balance sheet.

The company is currently involved in more than 15 companies in Germany and other German-speaking countries. The Fund Investments division targets the small-cap segment of the European private equity market and focuses on primary, secondary and co-investments. NORD Holding concentrates strongly on buyout managers newly established on the market, operational investment strategies and regularly acts as an anchor investor.

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NORD Holding
Unternehmensbeteiligungsgesellschaft mbH
Walderseestraße 23
30177 Hannover