BestFit Group grows to 120 locations
25.09.2023
As of October 2023, BestFit Group counts 120 fitness studios under its roof: with the acquisition of all 9 locations of the premium value chain FLEXX Fitness, BestFit Group grows significantly in the Cologne area. Hence, BestFit Group remains the fastest growing fitness chain in Germany and reaches another milestone with more than 400,000 members.
Rosenheim, 25. September 2023 - With 111 studios to date, over 350,000 members and around 1,400 employees, BestFit Group is one of the largest fitness operators in Germany. With its established brands Ai Fitness as well as jumpers fitness, BestFit Group is positioning itself in the fast-growing premium value segment.
With the acquisition of all 9 locations of FLEXX Fitness, a further step in the expansion strategy of the BestFit Group has now been taken. With the regional distribution of FLEXX Fitness, BestFit Group expands its local presence in the Cologne area. The FLEXX Fitness locations will continue to operate under the Ai Fitness brand.
Rainer Mast, CFO of BestFit Group, comments: "The fact that we have been able to expand our growth even further and reach our goal ahead of schedule makes me very proud. The highly successful FLEXX Fitness brand represents the perfect extension for us." "The entire BestFit team is very much looking forward to the nine FLEXX clubs and their more than 50,000 members," adds Stephan Schulan, CEO of BestFit Group.
Already at the time of the merger of Ai Fitness and jumpers fitness in October 2020, BestFit Group, which was founded at the same time, recorded the strongest growth rates within the German fitness market. Through targeted acquisitions of individual locations in North Rhine-Westphalia, Hesse and Baden-Württemberg, the BestFit Group has already grown by more than 35 clubs since summer 2022 to date, which are also managed under the Ai Fitness and jumpers fitness brands.
"By acquiring FLEXX Fitness, we are once again underlining our clear focus on premium value fitness in Germany. We continue to see significant growth potential in the German market. With our two established brands Ai and jumpers Fitness, we are very well positioned for this," explains Maximilian Frey, Principal at NORD Holding.
On the part of NORD Holding, the transaction was implemented by Maximilian Frey and Moritz Stolp.
About the BestFit Group
With 120 studios and around 400,000 members, the BestFit Group is one of the most successful and fastest growing fitness groups on the German market. BestFit Group emerged in 2020 from the merger of jumpers fitness and Ai Fitness and is now one of the largest fitness chains in the growing premium value segment in Germany. Thanks to the participation of the equity investor NORD Holding from Hanover, it has been possible to implement an ambitious growth course in the German-speaking region in recent years. The brands of the BestFit Group jumpers fitness and Ai Fitness present themselves with an excellent price-performance ratio, state-of-the-art equipment and a diverse and innovative fitness offering.
With over 50 years of history and assets under management of € 3.0 billion, NORD Holding is one of the leading private equity asset management companies in Germany. The focus is on the business areas of direct investments and fund of funds investments.
The focus of the direct business is on the structuring and financing of corporate succession models, the acquisition of group divisions/subsidiaries and the expansion financing of medium-sized companies. In contrast to most other financial investors, which only manage funds with a limited term, NORD Holding acts as a so-called "evergreen fund" with no term restrictions and invests from its own balance sheet. The company is currently involved in more than 15 companies in Germany and other German-speaking countries.
The Fund Investments division targets the small-cap segment of the European private equity market and focuses on primary, secondary and co-investments. NORD Holding concentrates strongly on buyout managers newly established on the market, operational investment strategies and regularly acts as an anchor investor.
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