Direct Investments

NORD Holding sells Bettmer to AFINUM


Nord Holding Unternehmensbeteilgungsgesellschaft Hanover has sold its 75% stake in Mainz-Kastel based Bettmer to the Munich-domiciled financial investor AFINA. Jürgen Bettmer, the second generation managing partner, will continue to own a stake in the company.

Bettmer ( is a customer and service-oriented mail order company offering promotional items targeted at German-speaking SMEs. Its product range includes more than 1.000 promotional items offered with or without customised imprint.

Since 1998 when the company was acquired by NORD Holding and Mr Jürgen Bettmer in the course of a buy-out turnover has almost doubled. With a headcount of 51 the Group achieved turnover of € 16 mil. in the reporting year 2004.

"The Bettmer company is a showcase example of a successfully implemented succession transition in the medium-sized business sector. With NORD Holding's support the company was able to remain in the family and grow to become one of the leading companies in its sector," stated Thomas Bagusch, a member of the NORD Holding senior management team today in Hanover.

About NORD Holding

With its 50-year history and over € 2.0 billion assets under management, NORD Holding is one of the leading private equity asset managers in Germany with a focus on direct and fund investments.

The fund investments division targets the small- and mid-cap segment of the European private equity market through primaries, secondaries and co-investments.

NORD Holding has a strong focus on emerging buyout managers, hands-on investment strategies and regularly acts as an anchor investor. The division manages € 1.3 billion and ranks among the top decile fund investment groups in Europe.

The direct investments division of NORD Holding focuses on structuring and financing company succession models, acquiring parts of larger groups/subsidiaries as well as on expansion financing of medium-sized companies. In contrast to most other financial investors, who only manage closed-end funds, NORD Holding acts as a so-called "evergreen fund", thereby investing from its own balance sheet with no maturity restrictions. Currently, the fund has interests in more than 15 companies in the DACH region.

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NORD Holding
Unternehmensbeteiligungsgesellschaft mbH
Christiane Lukas
Walderseestraße 23
30177 Hannover