The providers in this category support us in analyzing visits to our website. We learn more about the visitors and can adapt our website and our products accordingly.
Google Analytics Event Tracking
This is an advertising and conversion-tracking service.
Processing company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Purposes
This list represents the purposes of the data collection and processing.
- Advertisement
- Analytics
- Marketing
- Optimization
- Remarketing
Technologies Used
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Date and time of visit
- Geographic location
- IP address
- Page depth
- Referrer URL
- Session duration
- Usage data
- User agent
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The
data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes.
Data Recipients
- Google Ireland Limited
- Alphabet Inc.
- Google LLC
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
Michael J. Schöpf
S-CON DATENSCHUTZ
Kriegerstraße 44D-30161 Hannover
Telephone:+49 511 27074450
Email:michael.schoepf@s-con.de
https://support.google.com/policies/contact/general_privacy_form
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service
might transfer the data outside of the EU/EEA and to a country without the required data protection
standards. If the data is transferred to the US, there is a risk that your data can be processed by US
authorities, for control and surveillance measures, possibly without legal remedies. Below you can
find a list of countries to which the data is being transferred. This can be for different reasons
like storing or processing.
Worldwide
Click here to read the privacy
policy of the data processor
Click here to opt out from
this processor across all domains
Click here to read
the cookie policy of the data processor
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.
- Maximum age of cookie storage: 2 years
Stored Information
This service uses different means of storing information on a user's device as listed below.
| Name |
|
Duration |
Domain |
| _ga |
This is used to distinguish users. |
2 years |
|
| _gid |
This is used to distinguish users. |
1 day |
|
| _gat |
Used to throttle request rate. |
1 minute |
|
| _dc_gtm_xxx |
This is used to distinguish users. |
1 minute |
|
| _gat_gtag_xxx |
This is used to distinguish users. |
1 minute |
|
| _gac_xxx |
This contains information about which ad was clicked. |
2 months, 29 days |
|
| IDE |
Using this ID, Google can recognize the user across different websites and domains and display personalized advertising. |
1 year |
doubleclick.net |
