BestFit Group continues its growth story: acquisition of six new studios
19.04.2024
Rosenheim, 19 April 2024 - BestFit Group, the holding company of Germany's fastest growing fitness studio chains; jumpers fitness and Ai Fitness, is continuing its growth strategy by taking over five new studios from the Frankfurt-based chain "purfitness". The clubs are located in Dietzenbach, Hainburg, Heusenstamm, Obertshausen and Weiskirchen and will continue to operate under the well-known jumpers fitness brand in the coming weeks. Another "pursports" location in Langenselbold will be rebranded as Ai Fitness. BestFit Group will thus grow to 128 studios with over 400,000 members and around 2,000 employees.
"With this acquisition, we are significantly strengthening our presence in the Frankfurt region and further expanding our leading position in the German fitness market," explains Stephan Schulan, CEO of BestFit Group. "We are very much looking forward to offering our new members a unique training experience with many new offers and modernized studios."
Rainer Mast, CFO of BestFit Group, adds: "The acquisition of the purfitness Group studios in the Rhine-Main area is not only a significant step in our expansion strategy, but also underlines our clear focus on long-term profitability and sustainable growth. This acquisition not only strengthens our presence in one of Europe's most important economic centers, but also creates synergies and thus optimizes our cost structure."
The new studios will be modernized and equipped with new training equipment over the next few weeks. In addition, members of the new jumpers fitness and Ai studios can expect a unique range of courses, completely new changing rooms and sanitary facilities as well as vibration training and a great wellness program with solariums and massage benches. The concept of training support with body checks and nutritional advice will also be introduced at the aforementioned studios. " We look forward to receiving feedback from our members," concludes Stephan Schulan. "At jumpers fitness and Ai Fitness, the fun of training and the health of our members is our top priority, all in a modern training environment."
Together with the transactions that BestFit Group has completed in recent weeks and months, including for jumpers fitness in Bonn and Tönisvorst as well as for Ai Fitness in Bielefeld Schildesche, Siegen and Rosenheim, BestFit Group now has 128 studios in total. Further expansion is already in the pipeline.
About BestFit Group
With 128 studios and around 400,000 members, BestFit Group is one of the most successful and fastest-growing fitness groups in the German market. BestFit Group emerged from the merger of jumpers fitness and Ai Fitness in 2020 and is now one of the largest fitness chains in the growing premium value sector in Germany. Thanks to the participation of equity investor NORD Holding from Hanover, an ambitious growth strategy has been realized in German-speaking countries in recent years. The BestFit Group brands; jumpers fitness and Ai Fitness offer excellent value for money, state-of-the-art equipment and a diverse and innovative fitness program.
With over 50 years of history and assets under management totaling € 3.0 billion, NORD Holding is one of the leading private equity and asset management companies in Germany. The focus is on the business areas of direct investments and fund investments.
The direct business focuses on the structuring and financing of corporate succession models, the acquisition of parts of groups/subsidiaries and the expansion financing of medium-sized companies. In contrast to most other financial investors, who only manage temporary funds, NORD Holding acts as a so-called "evergreen fund" with no time limit and invests from its own balance sheet.
The company is currently invested in over 16 companies in Germany and other German-speaking countries. The Fund Investments division targets the micro and small cap segment of mid-cap orientated private equity funds in Europe. The focus here is on primary, secondary and co-investments. NORD Holding concentrates strongly on buyout managers newly established on the market, operational investment strategies and regularly acts as an anchor investor.
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